Ethnocultural Identity of the Mari People in the Virtual World

Recent experience has demonstrated that the development prospects of ethnocultures have been decreasing without a proper transformative leap forward in digitalization ethnocultural space; identity tends to get lost against backdrop mainstream culture taken place virtual environment. This work attempts define degree integration Mari into Internet and influence its on identity. A systems analysis was used examine space Internet. method promoted defining as system included some interrelated components: axiological, linguistic, communicative, regional, mental, component everyday life. The works both foreign Russian scholars theme peculiarities transformation served useful methodological tool. Turning environment, author considered methods techniques representation reality. It concluded globalization information communicative area not only helps harmonization standardization cultures but also encourages space, manifestation, realization basic needs identification, decision-making process life space. On Internet, ethnoculture is saved maintained; it acquires new quality due symbolic forms referring historic background.
 Keywords: virtualization, ethnocultural, Mari, language,